knw - WECC Westhafen Event & Convention Center Berlin

MAXIMIZE THE SUCCESS OF YOUR EVENT.

knw. is an AI-based full-service solution that generates new data-driven insights into target audiences.

knw. operates across industries, internationally, and is compatible with a wide range of analytics tools and technologies.

knw. includes various products and services:

Software
Platform
Analytics
Installation
Consulting

We deliver sentiment-based data.

The knw. software technology is the first and only solution that provides sentiment analytics combined with demographic data for the event industry.

We design in advance and implement on-site.

For easy on-site installation, the knw. hardware solution is compatible with various camera and sensor technologies.

We implement every technical use case.

knw. Technology Consultants deliver the best technical solution tailored to individual customer requirements.

We support our clients in analyzing and evaluating results.

Our knw. Analytics Advisers develop new concepts and strategies for effective data collection.

Analyze Your Audience

knw. enables a new form of contextual analysis for talks, presentations, and product showcases based on generated sentiment data and AI analysis. This reveals new insights into participant interest, perception, and attention.

How does knw. work?

Cameras and sensors transmit captured images to our AI software, which runs locally on a secured computer, immediately aggregating the images into data points and anonymized IDs. No images or videos are saved, and aggregated data cannot be traced back to individuals.

What technologies are used?

Two hardware components are used for quantitative and qualitative measurements:

knw. sensors are installed on ceilings/rigging, for example, to record visitor numbers and movement.
knw. cameras enable sentiment measurement at defined points of interest.

knw. for Events and Conferences

Using camera technology and AI-based anonymous analysis, audience reactions are recorded down to the second, enabling long-term optimization of events and an increase in return on investment.

What was the audience’s level of interest and attention
What was the audience dwell time?
What quantitative and demographic characteristics of the participants were observed?

knw. for Trade Shows

knw. expands the data foundation and enables a holistic evaluation of trade show results with direct business impact. The following KPIs can be captured, among others:

How many visitors came to the booth, and how long did they stay?
At which touchpoints was interest highest?
Where did visitors engage most with the presented content?
How much time was spent there, and were there any noteworthy demographic patterns or differences?

knw. for Brand Experiences

knw. enables the planning of customizable touchpoints for even more targeted results.

What is the demographic breakdown at defined touchpoints?
Which touchpoint attracted the most attention?
What was the average dwell time there?

100% Data Protection

Compliant with GDPR and European data protection regulations. No personal data is collected—only anonymized and aggregated data. Data storage and deletion are handled in accordance with European privacy laws.